How daily writing on LinkedIn can build your audience

  1. Structure can nurture creativity: “I don’t want to have to think when I’m creating.” Daily writing is a job and he treats it like one. He doesn’t sit down and wait for inspiration to come to him. He has built systems, operations, and templates to save him time.
  2. Writing styles that work? Single sentence posts and rapid-fire sentences. “One-liners are so short and easy to consume that it’s easier to click, engage, and participate.”
  3. He categorizes his posts into four categories. Posts that 1.) educate you; 2.) entertain you; 3.) make you think, and 4.) show his audiences that he empathizes with them.

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Geoff Decker

Geoff Decker

Curious storyteller, writer and reporter currently exploring journalism through teaching and learning.